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2024 travel trends: top destinations and tourism industry trends

by Staff

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The year of ‘surprise travel’?

‘More and more surprise trip companies have popped up’ 

(Image credit: aanbetta/Shutterstock)

“Surprise travel” may become the big trend of 2024, said David Farley on the BBC. A survey of 27,000 travellers in 33 countries by Booking.com found that 52% are “keen” to book a surprise trip where “everything down to the destination is unknown until arrival”. In the last decade, “more and more surprise trip companies have popped up”, Farley added, and the “element of mystery” is “tempting travellers to seek a new way to see the world”.

Mongolia and Nairobi included in Lonely Planet’s Best in Travel

Mongolia is tipped as one of the top countries to visit

Mongolia is tipped as one of the top countries to visit 

(Image credit: Narantungalag Dashtseren/Shutterstock)

In its “Best in Travel” report for 2024, Lonely Planet has predicted the world’s top 50 countries, regions, cities, best value and most sustainable destinations. Looking at the top places to “unwind, connect, eat, learn and journey”, there’s “plenty to pack in” over the next year. Destinations highlighted in the report include Mongolia (country), Western Balkans’ Trans Dinarica Cycling Route (region), Nairobi in Kenya (city), Spain (sustainable) and The Midwest, USA (best value).

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Set-jetting continues to take off

The new season of 'Emily in Paris' will inspire travel to the French capital

The new season of ‘Emily in Paris’ will inspire travel to the French capital

(Image credit: Carole Bethuel/Netflix)

Travellers turning to their TV sets and movie screens for inspiration “shows no signs of stopping in 2024”, said Expedia Group. In its “Unpack ’24: The Trends in Travel” survey, more than half of travellers have researched or booked a trip to a destination “after seeing it on a TV show or movie”, and one in four admit that TV shows and films “are even more influential on their travel plans than they were before”. In fact, travellers say TV shows influence their travel decisions more than Instagram, TikTok and podcasts. 

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