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42.3 Million Set to Travel Memorial Day Weekend

by Staff

WASHINGTON, DC (May 15, 2023) AAA projects 42.3 million Americans will travel 50 miles or more from home this Memorial Day weekend*, a 7% increase over 2022. This year, 2.7 million more people will travel for the unofficial start of summer compared to last year, a sign of what’s to come in the months ahead.  

“This is expected to be the third busiest Memorial Day weekend since 2000, when AAA started tracking holiday travel,” said Paula Twidale, Senior Vice President of AAA Travel. “More Americans are planning trips and booking them earlier, despite inflation. This summer travel season could be one for the record books, especially at airports.”  

Nearly 3.4 million travelers are expected to fly to their destinations this Memorial Day, that’s an increase of 11% over last year. Air travel over the holiday weekend is projected to exceed pre-pandemic levels, with 170,000 more passengers – or 5.4% more – than in 2019. Despite high ticket prices, demand for flights is skyrocketing. This Memorial Day weekend could be the busiest at airports since 2005. 

Memorial Day road trips are up 6% over last year. 37.1 million Americans will drive to their destinations, an increase of more than 2 million. Gas prices are lower this holiday compared to last year, when the national average was more than $4 a gallon. Despite the lower prices at the pump, car travel this holiday will be shy of pre-pandemic numbers by about 500,000 travelers. 

More people this holiday are taking other modes of transportation, like buses and trains. These travelers are expected to total 1.85 million, an increase of 20.6% over 2022. 

Pie chart and table breaking down Memorial Day travel in 2019 and 2022, plus 2023 projections.

Best/Worst Times to Travel and Peak Congestion by Metro  

INRIX, a provider of transportation data and insights, expects Friday, May 26 to be the busiest day on the roads during the long Memorial Day weekend. The best times to travel by car are in the morning or evening after 6 p.m. The lightest traffic days will be Saturday and Sunday. Major metro areas like Boston, New York, Seattle, and Tampa will likely see travel times double compared to normal. 

“With lower fuel prices and more travelers on the road compared to last year, drivers should expect long delays this holiday weekend, especially in and around major metros as commuters mix with Memorial Day travelers,” said Bob Pishue, transportation analyst at INRIX. “Knowing when and where congestion will build can help drivers avoid the stress of sitting in traffic. Our advice is to avoid driving during peak hours or use alternative routes.” 

Source: INRIX

Source: INRIX

Source: INRIX

Top Destinations

AAA booking data for the Memorial Day weekend shows tourist hotspots like Orlando, New York City, and Las Vegas are top domestic destinations. Cruise port cities in Florida and Alaska, as well as Seattle, are high on the list given the 50% increase in domestic cruise bookings compared to last year. Other popular U.S. cities this Memorial Day include Denver, Boston, Anaheim, and Canton, Ohio – home of the Pro Football Hall of Fame. 

“We are seeing a demand for iconic cities, international vacation packages, and cruises with included amenities that provide more value for the price,” Twidale added. 

Travelers are paying more for Memorial Day trips this year, in large part due to the rising cost of airline tickets. AAA booking data shows a 40% increase in airfare to this year’s Top Destinations. But that’s not stopping travelers from booking flights abroad. International travel is surging with bookings 250% higher this holiday weekend compared to 2022. European cities are the most popular, including Rome, Paris, Dublin, London, Barcelona, and Athens. International car rentals are up more than 80% over 2022. AAA reports strong sales for International Driving Permits this year, almost double what they were last year. The passport courier service RushMyPassport is also seeing an unprecedented number of applications for expedited passport and visa services this year. 

Holiday Forecast Methodology  

Travel Forecast 

In cooperation with AAA, S&P Global Market Intelligence developed a unique methodology to forecast actual domestic travel volumes. The economic variables used to forecast travel for the current holiday are leveraged from S&P Global Market Intelligence’s proprietary databases. These data include macroeconomic drivers such as employment, output, household net worth, asset prices including stock indices, interest rates, housing market indicators, and variables related to travel and tourism including gasoline prices, airline travel, and hotel stays. AAA and S&P Global Market Intelligence have quantified holiday travel volumes going back to 2000.  

Historical travel volume estimates come from DK SHIFFLET’s TRAVEL PERFORMANCE/MonitorSM. The PERFORMANCE/MonitorSM is a comprehensive study measuring the travel behavior of U.S. residents. DK SHIFFLET contacts over 50,000 U.S. households each month to obtain detailed travel data, resulting in the unique ability to estimate visitor volume and spending, identify trends, and forecast U.S. travel behavior —all after the trips have been taken.   

The travel forecast is reported in person-trips. In particular, AAA and SPGMI forecast the total U.S. holiday travel volume and expected mode of transportation. The travel forecast presented in this report was prepared the week of April 17, 2023. 

*Memorial Day Holiday Travel Period 

For purposes of this forecast, the Memorial Day holiday travel period is defined as the five-day period from Thursday, May 25 to Monday, May 29. The five-day holiday length is consistent with previous holiday periods. 

About AAA 

Started in 1902 by automotive enthusiasts who wanted to chart a path for better roads in America and advocate for safe mobility, AAA has transformed into one of North America’s largest membership organizations. Today, AAA provides roadside assistance, travel, discounts, financial and insurance services to enhance the life journey of over 63 million members across North America, including 56 million in the United States. To learn more about all AAA has to offer or to become a member, visit AAA.com. 

About S&P Global
S&P Global (NYSE: SPGI) provides essential intelligence. We enable governments, businesses and individuals with the right data, expertise and connected technology so that they can make decisions with conviction. From helping our customers assess new investments to guiding them through ESG and energy transition across supply chains, we unlock new opportunities, solve challenges and accelerate progress for the world. We are widely sought after by many of the world’s leading organizations to provide credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help the world’s leading organizations plan for tomorrow, today. For more information, visit www.spglobal.com. 

About DKSA 

DK SHIFFLET boasts the industry’s most complete database on U.S. resident travel both in the U.S. and worldwide. Data is collected monthly from a U.S. representative sample, adding over 60,000 traveling households annually and is used daily by leading travel organizations and their strategic planning groups. DK SHIFFLET is an MMGY Global company. 

About INRIX   

Founded in 2004, INRIX pioneered intelligent mobility solutions by transforming big data from connected devices and vehicles into mobility insights. This revolutionary approach enabled INRIX to become one of the leading providers of data and analytics into how people move. By empowering cities, businesses, and people with valuable insights, INRIX is helping to make the world smarter, safer, and greener. With partners and solutions spanning across the entire mobility ecosystem, INRIX is uniquely positioned at the intersection of technology and transportation – whether it’s keeping road users safe, improving traffic signal timing to reduce delay and greenhouse gasses, optimizing last mile delivery, or helping uncover market insights. Learn more at INRIX.com. 

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