With demand for UK holidays hitting record levels, the owner of an award-winning Cambridge guest house is advising travellers to think carefully about the type of accommodation they book — especially as interest in independent stays continues to grow.
New figures from RSM UK’s Hotels, Travel and Tourism Outlook 2025 show that 28% of Britons are planning longer domestic breaks this year, with many choosing boutique and family-run options over large-scale hotels. At the same time, Verified Market Research (2025) reports that 44% of travellers now prefer more immersive, authentic experiences when booking holidays.
As more people opt for UK-based travel, a common issue has begun to emerge — guests sometimes expect guest houses to offer the same services as full-service hotels, leading to confusion and disappointment.
“Guest houses offer a different kind of experience,” says Inga Grigaitiene, owner of A & B Guest House in Cambridge. “You get a warm, personal welcome, a comfortable stay, and plenty of local knowledge but you won’t always find 24-hour concierge service or spa facilities, nor should you expect that. That’s part of the charm.”
The travel landscape is shifting towards personalisation and affordability. A recent Travelodge Business report found that 56% of UK travellers now seek good value and tailored experiences, while Statista’s latest figures (April 2025) show average hotel rates have jumped by 9.3% over the past year.
“A guest house stay is more than just a bed for the night — it’s a connection to the place and the people,” says Grigaitiene. “We’ve had guests return year after year, not just because of the rooms, but because of the warm welcome, tailored recommendations, and sense of familiarity.”
Located near Cambridge station, A & B Guest House offers well-equipped, secure rooms with keyless entry and a welcoming, home-like environment. The guest house has built a loyal following, with glowing reviews praising the friendliness and dedication of the team.
As the summer season draws nearer, guest house owners across the UK are urging travellers to do a little homework — and to understand what makes independent stays unique.
“This isn’t about lowering expectations — it’s about aligning them with the kind of stay you truly want,” adds Grigaitiene. “Whether you’re after pampering or personality, Britain has something for everyone. But understanding the difference makes all the difference.”