loveholidays has launched its first-ever national brand campaign to show consumers that the ability to create a tailor-made package holiday is ‘at your fingertips’, in the latest work from The Liberty Guild.
Throughout the creative, the UK’s largest and fastest-growing online travel agent (OTA) demonstrates just how easy it is for holidaymakers to use its smart technology to create their perfect package holiday from the comfort of their homes.
The campaign aims to help loveholidays to increase brand awareness and drive purchase intent at a key time for the travel sector. The creative includes three animated 20-second online films, a host of 15 and six-second cut downs, radio, OOH, paid social, and influencer marketing.
All three films show a customer’s giant hand swiping through potential holiday destinations, and filtering through the huge selection of options the OTA offers to personalise their perfect getaway, literally moving mountains, swiping across the vista to supply a different landscape, moving the Eiffel Tower or delicately supplying a parasol for two sunbathers.
Whether it’s families, friends or couples looking for a city break, short-haul getaway or long-haul holiday, the hand shows how loveholidays’ packages can be easily tailored to fit holidaymakers’ specific needs by using the filters on its platform.
The customer is perfectly in control to select each part of their dream holiday, safe in the knowledge that loveholidays’ smart tech opens the doors to ATOL-protected breaks that are just a click away.
The launch of the OTA’s first national brand campaign reflects its recent shift to invest in brand building to support its growth, and follows the launch of a brand refresh in late 2022 and regional brand marketing campaigns throughout 2023.
Aimee Luther at The Liberty Guild, said, “We were thrilled to work with loveholidays on its first national campaign. At this time of year, we’re already thinking about our plans for getting away, and there’s no easier way to create and curate the perfect holiday than with loveholidays. They really are the greatest travel agency you may never have heard of. Until now.”
Gemma Schmid, director of brand marketing at loveholidays, said, “We pride ourselves on offering an unrivalled choice of great value package holidays, however the big challenge for us is to show just how easy it is to find the one that’s right for you on our platform. It was therefore essential our first national brand campaign highlighted the ease of booking with us. The Liberty Guild delivered on the brief perfectly, demonstrating that your perfect package holiday really is at your fingertips when you choose loveholidays.”
Ed Cox, managing director at Yonder Media, said, “We’re proud to be part of the team delivering this first national campaign for loveholidays. We’ve used precision audience planning to give the brand a national presence across broadcast and targeted media, and we’ve leveraged a range of spot, sponsorship and high-attention formats to showcase how easy it is to find and book the right holiday for you.”
Yewande Ogunkoya of Craft Media, said, “We took a diverse set of data inputs and have built a strategy to communicate loveholidays’ unparalleled, personalised choice. The plan strategically combines national and regional exposure with the aim of boosting brand awareness effectively.”