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Goa Takes Center Stage: India’s Premier Tourist Destination showcases Sustainable Tourism Initiatives at ITB Berlin 2024

by Staff

Goa Takes Center Stage: India’s Premier Tourist Destination showcases Sustainable Tourism Initiatives at ITB Berlin 2024

Goa, 12th March 2024 – The Goa Tourism Pavilion at ITB Berlin 2024 mesmerized visitors with its dynamic presentation of interactive exhibits, providing an illuminating showcase of the state’s vibrant cultural diversity. From immersive displays that delved into the realm of regenerative tourism to captivating presentations on Ekadasha Teertha—an exclusive exposition occurring once every ten years, featuring St. Francis Xavier—the pavilion offered an extraordinary journey into various facets of Goa’s tourism landscape.

Amidst the vibrant atmosphere, the pavilion served as a meeting ground for esteemed hoteliers, tour operators, and aviation industry stakeholders. Through direct engagement with Goa tourism officials and key stakeholders, visitors had the opportunity to explore partnership opportunities aimed at promoting responsible tourism and mutual growth. This collaborative spirit underscored the dedication of the Goa tourism industry towards sustainable development and fostering meaningful connections with global partners.

The official delegation attendees who attended the ITB Berlin 2024 included Mr. Sanjeev Ahuja, IAS, Secretary of Tourism and Information & Technology, Government of Goa; Mr. Jayesh Kankonkar, Assistant Director, Department of Tourism, Government of Goa; and Mr. Prasad Kavlekar, Marketing Manager, Goa Tourism Development Corporation.

Reflecting on the event, Mr. Sanjeev Ahuja, Secretary of Tourism, expressed his enthusiasm, stating, “Participating in ITB Berlin 2024 was truly exhilarating as we unveiled the very essence of Goa to the global audience. Emphasizing Goa’s steadfast dedication to sustainable tourism practices, we remain resolute in our pursuit of showcasing enriching experiences, all while safeguarding the state’s rich cultural and environmental heritage.”

In a triumphant showcase at ITB Berlin, Goa Tourism garnered prestigious accolades from PATWA, clinching the coveted “Destination of the Year” award. This recognition applauds Goa’s exceptional contributions to the tourism sector, solidifying its standing as a preeminent travel destination. Adding to the accolades, the Tourism Minister received the esteemed “Tourism Minister of the Year” award, a testament to exemplary leadership and unwavering commitment in positioning Goa as a premier tourist hotspot.

The success of the Goa Tourism Pavilion at ITB Berlin 2024 served as a resounding affirmation of the state’s eminence as a leading tourist destination, dedicated to championing cultural diversity and sustainable tourism practices on the global stage. Through innovative exhibits, captivating presentations, and collaborative initiatives, the pavilion seamlessly showcased Goa’s distinctive charm and allure, leaving an indelible impression on audiences and nurturing promising partnerships for the future.

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