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Kansas Tourism seeks to reclaim vacations on state’s 163rd birthday

by Staff

KANSAS CITY, Mo. (KCTV) – On the state’s 163rd birthday, Kansas Tourism has released a new video to reclaim vacations in the Sunflower State.

Kansas Tourism announced on Kansas Day, Monday, Jan. 29, that the state’s birthday was marked with a new video to invite residents to reclaim vacations in the Sunflower State. The move started the 2024 marketing campaign to focus on the true meaning of a vacation and how Kansas is the perfect destination.

Kansans and residents from other states have been encouraged to join the movement and share videos on social media. They have also been urged to make their plans to vacation in Kansas on the Tourism website.

“Too many trips leave us drained instead of refreshed, but it doesn’t have to be that way,” Lieutenant Governor and Secretary of Commerce David Toland said. “Instead of counting vacation days, we want visitors to make their vacation days count in Kansas.”

State officials noted that the concept of a vacation was popularized in the 1860s and meant to encourage families to “vacate their homes” to experience the wilderness and reconnect through rest and relaxation. This was seen as essential to living a healthy life, however, now, vacations often induce stress and are jam-packed and expensive.

“Let’s get back to the heart of what a vacation is meant to be,” Kansas Tourism Director Bridgette Jobe said. “We know that you can find it in Kansas.”

Kansas Tourism said it provides valuable, free resources to help plan a trip to the Sunflower State. This includes a free travel guide available by mail or immediate download. features an entire Plan Your Trip section.

“Visitors worldwide should plan a Kansas vacation in 2024 because Kansas is filled with outdoor adventure, inspirational history, world-class attractions, and exceptional arts and entertainment,” Jobe said.

State officials indicated that Kansas Day provides the perfect chance for residents to come together and honor the unique history that has shaped the state. The day also kicks off the 2024 tourism marketing campaign.

On Jan. 29, 1861, Kansas officially entered the Union as the 34th state which marked a pivotal moment in the nation’s history. The celebration provides the chance to acknowledge the contributions of Kansans throughout the year.

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