Queensland is launching a holiday sales blitz to convince travellers to take a Sunshine State break. CHECK OUT THE RED HOT DEALS.
Discounts worth hundreds of dollars on hotel stays, reef excursions and island holidays are among the carrots being offered by more than 500 tourism packages in Tourism and Events Queensland’s ‘Unmissable Holiday Deals’ campaign, which launches on Monday.
The seven-week marketing campaign, to feature across all major media platforms in Australia and New Zealand, will aim to help maintain the state’s dominance of the domestic tourism market since the coronavirus pandemic.
The promotion will be a welcome move for Queensland tourism operators lamenting a series of horrific weather events putting paid to hopes of a bumper summer season.
Far North Queensland copped Cyclone Kirrily which left communities bruised, battered and cut off by floodwaters and landslides, while several major tourist attractions on the Gold Coast were also forced to close at the busiest time of year when a tornado ripped through the region on Christmas Night.
After three years of nation-leading performance in the domestic holiday market, Queensland faces a tough battle to hold onto top place as more holiday-makers start to again turn their attention overseas or interstate.
But the new campaign could help tip the scales back in Queensland’s favour, with massive discounts on offer across the state.
TEQ will partner with Air New Zealand, Webjet, Jetstar, Wotif, Helloworld, House of Travel, Bonza, Luxury Escapes and My Queensland throughout the campaign to offer compelling holiday deals on airfares, packages and hotels to increase visitor numbers in Queensland.
Queensland Tourism Minister Michael Healy said it was the perfect time to launch the campaign.
“These amazing deals couldn’t come at a better time to help with the cost-of-living pressures, offering great deals so families can still take a holiday,” he said.
“We also need more people back in our regions experiencing our bucket list holiday destinations after the impacts of the severe weather and our operators are ready to welcome you.
“These deals won’t last long and will be a huge boost to Queensland’s visitor economy and the 200,000-plus Queenslanders whose jobs rely on tourism.”
TEQ CEO Patricia O’Callaghan said operators had been rocked by the wild weather and increased exposure from the campaign would help place Queensland at the forefront of travellers’ minds.
“The hunger for a Queensland holiday has always been strong and we want you to see for yourself why Queensland is the country’s number one holiday destination,” she said.
“Our industry is in need of bookings after a tough start to the year so this campaign will help convert that dreaming into a real booking.”
More than 500 deals will go live on the Queensland.com website on Monday.
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