Trade-only Classic Package Holidays’ peaks campaign ‘It’s all about you’ focuses firmly on agents.
There is a new rewards scheme, low deposits, competitive prices, comprehensive marketing support and chances to win personal holidays.
Si Morris-Green, director of agency sales and marketing, commented, “We’re focusing firmly on our agent partners for peaks. Super low deposits from just £59 per person and competitively priced holidays mean our trade partners will have no trouble finding great value holidays which will earn them enhanced rewards as we introduce our brand new rewards scheme.”
From 1 January, the operator is introducing a pre-loadable debit card rewards scheme, a device which has been successfully adopted by sibling brand Classic Collection. Agents who already have a Classic Collection black card can use their existing card to claim rewards for both brands. The amount an agent can earn goes from £10 per booking to up to a maximum of £100 per booking.
“To ensure agents also have comprehensive marketing support, we’ll be launching joint social media and email campaigns with key partners, making social media assets available to all agents, running bi-weekly training seminars, introducing a printed guide to Classic Package Holidays and launching Classic Package Holidays TV, a great way for agents to stay up to date with our latest product news and offers.”
Agents will also have the chance to win one of 12 personal holidays for two, including seven nights on an Ultra All Inclusive basis at Grecotel LUX ME Costa Botanica, and 10 places at the Classic Package Holidays’ “CPH Fest” taking place in Turkiye later this year. Winners will be drawn at random from all those who have made a Classic Package Holidays booking, one entry into the draw for each booking made.
“This is our most far-reaching peaks activity ever for Classic Package Holidays. It’s all about giving our agent partners the tools that they need to make the most of the peaks’ period and rewarding them for their support,” Si-Morris Green added.
Seven night prices start from £223 per person to the 3* Bruskos Hotel and Suites, on room-only basis, April 2024.