Tulsa Hyatt Place Gets Kicked Out Of The Chain, Renames Itself Hyad?
When I was sixteen I lived in California, and loved visiting Tijuana or certain spots in the Caribbean where I’d pick up fake Rolex watches. They usually carried the name Rolek or Bolex. And above the $5 price point the second hand would even sweep rather than tick. Of course you could also find these watches out in the open in New York City. Intellectual property can be tough to enforce!
Hyatt has apparently deflagged several hotels, removing them from the Hyatt Place chain, likely because their owners were unwilling to invest to bring the property up to standard. While I generally like new build Hyatt Place properties, many of the ex-AmeriSuites Hyatt Places are quite bad.
One of the properties is no longer using the Hyatt name – they cannot – but they’ve given themselves a questionable renaming?
Hyatt Place Tulsa-South/Medical District at 7037 S. Zurich Avenue now seems to be calling itself the… wait for it… “Hyad Park Hotel.”
Although it looks to me like it may have briefly been Hyde Park Hotel and Google just got the name wrong, in a way that makes it look more like Hyatt? In any case, it appears to have already been reflagged as a Hilton Homewood Suites.
Homewood Suites’ Tulsa South Medical Hotel and Suites
An ex-Hyatt calling itself “Hyad” probably wouldn’t go over well, though I imagine stays at this Homewood Suites won’t either.
There’s a long history of hotels losing their affiliations with a brand, but continuing to use the name. The happens frequently in the Mideast, beyond the reach of U.S. intellectual property and contract law. For instance,
- The Sheraton Basra in Iraq was built in 1981. The Western chain severed ties in 1991 with the coming of the Gulf War. Nonetheless, it continued to use the Sheraton name for nearly 20 years. It was renovated and now operates as the Basra International Hotel.
- Similarly, the Sheraton Baghdad opened in 1992 and lost its Sheraton management contract with the 1991 Gulf War. It used the Sheraton name for the following 22 years. Beginning with the 2003 Iraq invasion it was hit with occasional rocket fire. It was bombed in 2005, and the site of a car bomb in 2010. It was renovated and rebranded as the Cristal Grand Ishtar Hotel in 2013.
- The Sheraton Damascus continued to use the brand name without any Marriott affiliation for several years, even while being used as a prison (where guests had to pay a percentage of their wealth to check out).
- And the Intercontinental Kabul, which may be the most bizarre hotel in the world, continues to use that brand’s name despite having no affiliation with IHG.
However a U.S. hotel isn’t going to be able to keep the Hyatt name once it’s been deflagged by the chain. In Coming To America, the McDonald’s folks would never have tolerated John Amos’ Cleo McDowell running “McDowell’s.”