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Home Tourist Attraction Warwick Castle bosses point out positive feedback refutes negative findings of ‘Wingie’ research which branded it ‘overrated’

Warwick Castle bosses point out positive feedback refutes negative findings of ‘Wingie’ research which branded it ‘overrated’

by Staff

WARWICK Castle this week hit back at a study that reckoned it was the most overrated tourist attraction in the world.

The research, by flight booking site Wingie, analysed TripAdvisor reviews for the top 50 tourist experiences in every country. The ranking was based on the number of keywords indicating whether an experience was perceived as overrated relative to the total number of reviews.

A list of 40 keywords and phrases was tracked. An overall percentage score was then calculated to determine the ranking.

Warwick Castle received the highest proportion of ‘overrated’ mentions compared to the number of reviews than any other landmark worldwide. Of 16,430 reviews, 9,430 overrated mentions or approximately three comments to five reviews (57.4per cent).

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But castle bosses said the study did not reflect the feedback it received. A spokesperson said: “We have not heard of this research, which is not reflected by the feedback on recognised sites where 73 per cent of guests rate the attraction as “excellent” or “very good”. Our own data from thousands of guests every week tells us they have a wonderful time, with 93 per cent telling us they are satisfied or very satisfied with their visit in 2023.

07/07/14 ***FREE PHOTO FOR EDITORIAL USE*** Warwick Castle, Tower Suites. All Rights Reserved: F Stop Press Ltd. +44(0)1335 300098 www.fstoppress.com.Rod Kirkpatrick/F Stop Press

“Warwick Castle is one of the UK’s most-loved family visitor attractions, bringing history vividly to life for all through a range of unique live shows and popular events.”

In addition, the castle was ranked 40th on Trip-Advisor out of the 90,000-plus things to do in the UK and ranked first of 732 things to do in Warwickshire, the spokesperson added.

The Wingie study stated that the 956-year-old fortification, run by the same operator as Alton Towers and Thorpe Park, had more than1,000 mentions of the terms “disappointed,” “expensive,” and “not worth it.” More than 500 reviewers said it was “overpriced” and there was “not much to see.”

Kampong Phluk, a floating village in Cambodia, ranked second among the most overrated places to visit while Stonehenge, the UK’s second most overrated landmark, ranked third globally.

Bletchley Park was the UK’s third most overrated tourist hotspot, ranking ninth worldwide.

Commenting on the findings, Nihan Çolak Erol, chief operating officer of Wingie, said: “Tourists use sites like TripAdvisor to find out which attractions are worth the money.

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“Whether because of the admission price, long queues, or the trip not meeting expectations, visitors want to feel their attendance was worth the money, especially during the cost-of-living crisis when holidays become less affordable.

“By studying traveller sentiment, we can reveal which experiences fell flat for most people. The key to creating a good experience is ensuring that expectations meet reality.

“In most cases, the ticket price didn’t justify the visit. Visitors should understand the value and uniqueness of each experience, so they leave feeling their money was well spent”.

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