Want to know the hottest new destinations to go on holiday ahead of the curb, or avoid locations that are booked and busy?
Holiday Extras, the UK’s leading provider of holiday extras, launches its Real-Time Destination Tracker tool, which uses innovative technology to show savvy sunseekers live data on holiday spots that are rising or falling in popularity.
The first tool of its kind available publicly, the Real-Time Destination Tracker uses three years’ worth of booking data from millions of Holiday Extras’ customers to draw attention to lesser-known gems that are only starting to get attention, and old favourites experiencing declining interest.
Using the most up-to-date data on the market, it is updated once per week to help holidaymakers make informed decisions on where to go.
The tracker’s most recent data shows that overall bookings to Greece are in decline (-40%), likely due to the natural disasters last year.
However, some individual islands are up in popularity, especially as shoulder-season breaks – Zante by 826%, Heraklion by 487%, and Kefalonia by a massive 1,600%.
Unsurprisingly, bookings to Austria and Switzerland are up for ski season (159% and 84%), and exotic destinations including Barbados, Gambia, and Sri Lanka are also rising significantly.
Policies to limit tourism in Barcelona and Amsterdam have seen these destinations see a notable drop-off, down 14% and 11% respectively.
David Norris, Chief Growth Officer, Holiday Extras, said,
“Our mission at Holiday Extras is to help people turn their ordinary trips into extraordinary journeys. We help more than eight million travellers a year with their trips, and that gives us access to an unrivalled wealth of independent trip data representing the whole of the UK travel market. Our own teams have used that data for years to pinpoint travel trends and recommend the next big destinations to our customers, and now we’re sharing it with everybody.
“By combining our rich data with the technical expertise that built our app, our AI-powered insurance helper and our parking optimisation technology, we’ve developed a Real-Time Destinations Tracker tool that anyone can use to see where’s up, where’s down, and where the next big holiday trend is going to be.”
For more information and to use the Real Time Destination Tracker yourself, head to holidayextras.com/destination-leaderboard.html